It takes a village.
There’s a lot of talk about unicorns these days. One group is talking about billion-dollar startups. The other, magical new hires expected to solve all the company’s problems overnight and under-budget. The simple truth is: there are no unicorns–and even if there were, you shouldn’t be hunting them.
It’s a question of opportunity cost. What’s not getting done while you hold out for a unicorn hire? Do you really think you can find one? And even if you could, what happens when you discover he or she has no interest in being your new plow horse?
Staff augmentation with an agency, however, means the right person, with the right skills, right where you need them, when you need them. Give this article a quick read and ask yourself, “Do I want to adopt a unicorn–or rent an agency?”
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.