Content matters more than ever. It’s not a shortcut. And it’s critically important you get it right.
If only 5% of your content is driving engagement, why aren’t you taking a closer look at that 5%, figuring out why it’s working, and then leveraging that knowledge across the other 95%? In this article, Jason Miller–who leads global content and social media marketing initiatives for LinkedIn Marketing Solutions–explains how many people are misinterpreting this statistic and missing out.
Take two minutes to read this one. Make sure your team knows what this statistic really means.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.