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Andrea Lechner-Becker

Hitting Reset on In-Person B2B Events – and Why That’s a Good Thing

Andrea Lechner-Becker / May 28, 2021 / 0 Comments

At this very moment, in-person events are ramping back up – a dramatic change from one year ago when COVID-19 ushered in a tidal wave of event and sponsorship cancellations. There’s no question the pandemic threw organizations’ marketing strategies into a tailspin overnight. But despite 2020 being a crushing year for B2B events, the benefits from lessons learned are likely to last far into the future.

According to a new article in NASDAQ, “In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better,” people are rethinking their strategies all together. For the CMO Coffee Talk community, that means doing a hard restart for hosting and sponsoring trade shows, conferences and events moving forward. In fact, the group even pooled their collective perspectives and built what they call The Event Sponsors Bill of Rights.

In this article, LeadMD CMO Andrea Lechner-Becker joins other prominent CMOs to share what to expect from event producers in coming months, how events can provide more value and why it’s time to make meaningful changes.

Read the entire article here.


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