On-the-job training can be a real PITA.
But it doesn’t have to be.
As much as we all want to empower the best talent we can get with the best information we can provide, it sure seems like a lot of corners get cut when it comes to new hire training and professional development for existing team members. Why is that?
Cramming a load of onboarding content down a new hire’s throat is a great way to “get it over with,” but it’s about as effective as cramming for a test the night before. Retention is all but non-existent.
And, as busy as your existing team members might be, thinking they’re too busy for professional development is basically saying, “Our business doesn’t need to grow. Stagnation is fine with us.”
You invest heavily in educating prospective customers.
Do likewise for your people. Build a culture of learning.
And check out my latest Inc. column for deeper insights into on-the-job training.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.