I’m often asked whether marketing automation technology is mature enough for one business environment or another. I hear a lot of excuses about why it won’t work. My company is too small. My product is too transactional. My leads don’t respond. My porridge is too cold.
My standard response to questions about the technology’s maturity is to ask about the maturity of the marketing team. Technology is technology. Your success with technology still depends on the marketers who are mashing the buttons and pulling the levers.
Your company may be small or large. Your product may be transactional or pricey. Your buyer may be a business or a consumer. It doesn’t matter to the technology. It matters only to the marketers applying the technology.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.