When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email.
The stakes are too high for you to place blind bets. Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. It’s a smart investment that’s well worth its weight in gold, but to really reap the full benefits of it, you need to understand how to manage the inputs behind-the-scenes.
So, steer clear of wild marketing gambles and let these insights help you start turning more prospects into loyal customers.