If there’s anything 2020 has taught us, it’s that things can change on a dime. For B2B organizations, it proved even the best laid plans can be upended overnight. But there’s at least one silver lining: now we know better. In order to weather storms, figuratively or literally, and continue our paths to success, we have to build a strong foundation with agility at its core.
In a recent article for ClickZ, “Benefits of agility and four keys to creating an agile team,” LeadMD CEO Justin Gray explains why the long term success of an organization hinges on its ability to be agile in the face of sudden, unexpected challenges. He shares why, in order to yield results, agility must be vertically integrated into an organization. Then he breaks down four factors for companies to consider, including:
- Establishing a balance between understanding the customer headspace and translating that into healthy business practices
- Creating alignment around a single source of truth
- Hiring and developing the right people for the right roles
- Ensuring internal processes and technology are ready to support your people.
Read the entire article here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.