So you got your dream job: CMO of A Very Cool Brand. It’s your first day, and you can’t wait to make some really big things happen. But where do you even start?
Here’s a hint: It all starts with strategy. Here are three ways to hit the ground running toward success.
Get aligned on strategy. Don’t test out that plush new office chair just yet. Your first job is to sit with the CEO and learn about the corporate objectives. Make sure you understand what the vision for the business is, as well as its overarching strategy.
Then, sit with your peers in the sales and product departments. Find out their unique strategies and how each bubbles up to move the overall business direction forward, so you can ensure your marketing strategy is in alignment across the board.
Gather information on your targets. Next, dig up as much information as possible on your company’s target markets, accounts and buyers. If the marketing department has previously laid a solid foundation, it should be a breeze to gather these details. But if it’s not, you’ll know right away that your first major initiative needs to be laying this groundwork.
I like to think of this in terms of professional golfers walking the golf course before they tee off for their first round. It’s just a smart way to prepare. In order to have the right strategies in place (and the right corresponding tactics), you have to know what you are working with — and whom you’re trying to reach.
Gauge your present position. Finally, it’s time to figure out what’s been going on in the marketing department. Work with your team to pull together an inventory of all efforts that have taken place in the past few months, are currently underway or are set to launch within the next month.
LeadMD Vice President of Strategy, JT Bricker goes deeper into the strategic steps of a new CMO in The Marketing Insider article, “Your First Day As CMO: 3 Strategic s Steps To Take.” Read the full article here.
Meet JT Bricker
As a strategic marketing leader, J.T. leads teams in helping clients design and execute actionable marketing and sales strategies and impactful execution that drive revenue growth and profitability. He works closely with organizations to develop a strategically grounded approach to marketing and sales with a blend of strategy, analytics, technology and creative to achieve growth objectives. J.T. works with the LeadMD team in advising clients on best practices in revenue growth strategies, strategic sales and marketing alignment, account-based strategies, demand generation, marketing technology, marketing operations, analytics and sales management. Prior to joining LeadMD, J.T. held a variety of marketing leadership and strategic consulting roles including management consultant, marketing operations, pricing and offer management, demand generation and analytics in multiple enterprise organizations.