| |

Content in Context: Creating Content People Actually Read

Thanks to its wide reach and low per-lead cost, B2B is starting to jump on the content marketing train and B2C companies of all sizes. Marketing Sherpa said in a 2013 report that content creation is ranked as the single most effective SEO technique. It’s been proven in various studies that consumers have a more favorable view of a company with well made and relevant content.

Smart organizations realize the value in content creation. But if your content marketing strategy only includes plans for content topics and channels, you may be forgetting the all-important third ‘c’: context.

Context encompasses a number of elements such as…

 

Leave a Comment





Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...