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Content in Context: Creating Content People Actually Read

Thanks to its wide reach and low per-lead cost, B2B is starting to jump on the content marketing train and B2C companies of all sizes. Marketing Sherpa said in a 2013 report that content creation is ranked as the single most effective SEO technique. It’s been proven in various studies that consumers have a more favorable view of a company with well made and relevant content.

Smart organizations realize the value in content creation. But if your content marketing strategy only includes plans for content topics and channels, you may be forgetting the all-important third ‘c’: context.

Context encompasses a number of elements such as…

 

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