This article originally appeared on Conversion Conference.
Content marketing is something that has garnered a ton of accidental attention as of late. I say accidental because I feel like many of those that have latched onto the need for content marketing, have done so as a response to the painful realization that they were lacking content to power other initiatives.
Marketing automation, for example, has been one area that has given many marketers pause on their journey as they recognize that they are grossly un-prepared, from a content perspective.
The fuel to the fire of software like marketing automation is …
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.