30 Days of [Content] Madness: Get More Leads from Your Content in Just a Month

September 14, 2012 | Justin Gray | No Comments |

This article originally appeared on Conversion Conference.

Content marketing is something that has garnered a ton of accidental attention as of late. I say accidental because I feel like many of those that have latched onto the need for content marketing, have done so as a response to the painful realization that they were lacking content to power other initiatives.

Marketing automation, for example, has been one area that has given many marketers pause on their journey as they recognize that they are grossly un-prepared, from a content perspective.

The fuel to the fire of software like marketing automation is …

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