Team members can tell you how much web traffic you attracted last month, what your bounce rate is, and how much time was spent on the site. That’s great, but those metrics don’t mean a lot unless people are taking the desired call to action. You want people talking to sales and filling out forms for their information.
Goals: they need to be aligned. Plain and simple. What you establish for the marketing team determines if the overarching goal can be achieved.
Besides goals, the meaning of success needs to be defined for the marketers. It goes hand in hand with the alignment. More often than not, the concerns of marketing leaders will involve engagement. Did a campaign increase traffic? Did it better familiarize consumers with the brand? Did it increase social media mentions?
Answers to these questions and more, here…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.