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Delivering Digestible Data To Visibility-Obsessed Executives

Team members can tell you how much web traffic you attracted last month, what your bounce rate is, and how much time was spent on the site. That’s great, but those metrics don’t mean a lot unless people are taking the desired call to action. You want people talking to sales and filling out forms for their information.

Goals: they need to be aligned. Plain and simple. What you establish for the marketing team determines if the overarching goal can be achieved.

Besides goals, the meaning of success needs to be defined for the marketers. It goes hand in hand with the alignment. More often than not, the concerns of marketing leaders will involve engagement. Did a campaign increase traffic? Did it better familiarize consumers with the brand? Did it increase social media mentions?

Answers to these questions and more, here…


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