Does Your Content Have an Accent? Why Localized Personas Matter

June 21, 2014 | Justin Gray | No Comments |

With more personalized content, there is a better chance at the message being received by recipient, such as qualified leads. This is where the buyer personas come in. The content marketers form these through researching a targeted group. They become the reference point for all of the content you produce.

Unfortunately, this may not be good enough for a true personalized experience.

The hard truth is that just like marketing can’t be one-size-fits-all, sometimes, neither can your content strategy and personas.

This article was originally posted via Brandignity.

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