With more personalized content, there is a better chance at the message being received by recipient, such as qualified leads. This is where the buyer personas come in. The content marketers form these through researching a targeted group. They become the reference point for all of the content you produce.
Unfortunately, this may not be good enough for a true personalized experience.
The hard truth is that just like marketing can’t be one-size-fits-all, sometimes, neither can your content strategy and personas.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.