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Don't Be a Data Stalker: Make Smarter Connections

There’s a fine line between showing you care enough to learn about your buyer–and reaching out with something that makes them feel like you’re some kind of stalker.

Truly getting to know your buyers is a must. You’ve got to show you care enough to learn about their needs, interests, and ambitions. You want to show them you understand them. But stalking people across the internet in order to prove you care is creepy. Don’t do it.

Instead, consider the three ways to collect and use buyer data I share in this article on Inc. It’s a quick, no-nonsense overview of where to find data and how to use it. Plus, the one thing you can do to get that meeting every time.

Get to know your customers on a personal level. Just don’t go too far with it.

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