Don't Be a Data Stalker: Make Smarter Connections

June 5, 2017 | Justin Gray | No Comments |

There’s a fine line between showing you care enough to learn about your buyer–and reaching out with something that makes them feel like you’re some kind of stalker.

Truly getting to know your buyers is a must. You’ve got to show you care enough to learn about their needs, interests, and ambitions. You want to show them you understand them. But stalking people across the internet in order to prove you care is creepy. Don’t do it.

Instead, consider the three ways to collect and use buyer data I share in this article on Inc. It’s a quick, no-nonsense overview of where to find data and how to use it. Plus, the one thing you can do to get that meeting every time.

Get to know your customers on a personal level. Just don’t go too far with it.

Leave a Comment

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...