There’s a fine line between showing you care enough to learn about your buyer–and reaching out with something that makes them feel like you’re some kind of stalker.
Truly getting to know your buyers is a must. You’ve got to show you care enough to learn about their needs, interests, and ambitions. You want to show them you understand them. But stalking people across the internet in order to prove you care is creepy. Don’t do it.
Instead, consider the three ways to collect and use buyer data I share in this article on Inc. It’s a quick, no-nonsense overview of where to find data and how to use it. Plus, the one thing you can do to get that meeting every time.
Get to know your customers on a personal level. Just don’t go too far with it.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.