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Don't Stop Now: Why Your Marketing Shouldn't Stop After the Sale

For marketers, the majority of marketing efforts are used in an attempt to attract new leads and prospects and convert them into customers. But what happens after they become customers? Most of the time, they’re hardly thought of again and considered finished with.

Even with the ease of running campaigns with marketing and CRM automation systems, too many marketers’ strategies begin and end at lead creation. Instead of pushing the customers that have already bought-in to the back of your head, effort can be made into selling them new and different content.

Tapping into your customer base is an easy way to generate new and recurring revenue…

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