For marketers, the majority of marketing efforts are used in an attempt to attract new leads and prospects and convert them into customers. But what happens after they become customers? Most of the time, they’re hardly thought of again and considered finished with.
Even with the ease of running campaigns with marketing and CRM automation systems, too many marketers’ strategies begin and end at lead creation. Instead of pushing the customers that have already bought-in to the back of your head, effort can be made into selling them new and different content.
Tapping into your customer base is an easy way to generate new and recurring revenue…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.