Eliminate Email Apathy with Active Content

We’ve come a long way since that first message and the unregulated email explosion that eventually led to the CAN-SPAM Act of 2003. Emails can now be made easily with the help of sophisticated and affordable software. Decades of email marketing have produced endless data about subject lines, deployment times, content effectiveness, calls to action and more, all at our fingertips.

Email is effective in producing income. There is no doubt about that. But are we relying too much on this known effectiveness rate and the sophistication of our tools? Do we simply coast through our marketing goals – and have we forgotten what makes people read emails in the first place? Finding the right and relevant content is what makes the email successful. This is where companies tend to fail. Creating bland and nondescript content that leads to inactivity.

To prevent this, here are some helpful tips that can be used.

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...