We’ve come a long way since that first message and the unregulated email explosion that eventually led to the CAN-SPAM Act of 2003. Emails can now be made easily with the help of sophisticated and affordable software. Decades of email marketing have produced endless data about subject lines, deployment times, content effectiveness, calls to action and more, all at our fingertips.
Email is effective in producing income. There is no doubt about that. But are we relying too much on this known effectiveness rate and the sophistication of our tools? Do we simply coast through our marketing goals – and have we forgotten what makes people read emails in the first place? Finding the right and relevant content is what makes the email successful. This is where companies tend to fail. Creating bland and nondescript content that leads to inactivity.
To prevent this, here are some helpful tips that can be used.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.