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Eliminate Email Apathy with Active Content

March 27, 2014 | Justin Gray | No Comments |

We’ve come a long way since that first message and the unregulated email explosion that eventually led to the CAN-SPAM Act of 2003. Emails can now be made easily with the help of sophisticated and affordable software. Decades of email marketing have produced endless data about subject lines, deployment times, content effectiveness, calls to action and more, all at our fingertips.

Email is effective in producing income. There is no doubt about that. But are we relying too much on this known effectiveness rate and the sophistication of our tools? Do we simply coast through our marketing goals – and have we forgotten what makes people read emails in the first place? Finding the right and relevant content is what makes the email successful. This is where companies tend to fail. Creating bland and nondescript content that leads to inactivity.

To prevent this, here are some helpful tips that can be used.

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