Eliminate Email Apathy with Active Content

March 27, 2014 | Justin Gray | No Comments |

We’ve come a long way since that first message and the unregulated email explosion that eventually led to the CAN-SPAM Act of 2003. Emails can now be made easily with the help of sophisticated and affordable software. Decades of email marketing have produced endless data about subject lines, deployment times, content effectiveness, calls to action and more, all at our fingertips.

Email is effective in producing income. There is no doubt about that. But are we relying too much on this known effectiveness rate and the sophistication of our tools? Do we simply coast through our marketing goals – and have we forgotten what makes people read emails in the first place? Finding the right and relevant content is what makes the email successful. This is where companies tend to fail. Creating bland and nondescript content that leads to inactivity.

To prevent this, here are some helpful tips that can be used.

Leave a Comment

Want more? Here's some related content


#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...