As any digital marketer knows, Email marketing is tough to master. Some people consider it an outdated form of outreach, while other people abuse it to the point of alienating their customers. It’s no wonder the results aren’t exactly what is expected and the emails or lack thereof, fall on deaf ears.
People scan their emails instead of fully reading them. This is the challenge then for the modern marketer: to capture the attention of people looking for information who don’t want to wait to get it. How can effective emails be created to reel them in then? Find out how, here…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.