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Email Marketing: Why It Works and When It Doesn't

As any digital marketer knows, Email marketing is tough to master. Some people consider it an outdated form of outreach, while other people abuse it to the point of alienating their customers. It’s no wonder the results aren’t exactly what is expected and the emails or lack thereof, fall on deaf ears.

People scan their emails instead of fully reading them. This is the challenge then for the modern marketer: to capture the attention of people looking for information who don’t want to wait to get it. How can effective emails be created to reel them in then? Find out how, here…

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