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Executive Engagement: Building Top-Floor Content for C-Suites

C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much like approaching any other audience—you have to know them, identify their pain, and find out where they are most likely to seek out answers to the challenges they face in running their business.

This group is known to be somewhat elusive in targeting for marketers, with a unique set of challenges, such as constraints, and other considerations you’re not likely to encounter in your more usual content marketing segments.

Surprising news, C-level folks DO read content online. The C-suite WANTS to hear what you can do for them. In fact, CEOs NEED you to solve their problems.

Continue reading here…

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