|

Executive Engagement: Building Top-Floor Content for C-Suites

C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much like approaching any other audience—you have to know them, identify their pain, and find out where they are most likely to seek out answers to the challenges they face in running their business.

This group is known to be somewhat elusive in targeting for marketers, with a unique set of challenges, such as constraints, and other considerations you’re not likely to encounter in your more usual content marketing segments.

Surprising news, C-level folks DO read content online. The C-suite WANTS to hear what you can do for them. In fact, CEOs NEED you to solve their problems.

Continue reading here…

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...