C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much like approaching any other audience—you have to know them, identify their pain, and find out where they are most likely to seek out answers to the challenges they face in running their business.
This group is known to be somewhat elusive in targeting for marketers, with a unique set of challenges, such as constraints, and other considerations you’re not likely to encounter in your more usual content marketing segments.
Surprising news, C-level folks DO read content online. The C-suite WANTS to hear what you can do for them. In fact, CEOs NEED you to solve their problems.
Want more? Here's some related content
Marketo Wait Steps: Beware of These Hidden Dangers!
[Insert final Jeopardy music here] How many times in a day do you look at...
#MAfails: New to Marketing Automation and Looking With Your Eyes Shut
My most memorable fail in the marketing automation world happened when I was still pretty...
Do You Have It? Thoughts on the "Optimism Effect"
I often wonder: is optimism an inherent, or learned skill? I hope it can be...
The Two Things Your Business Must Have to Grow
When I graduated from college way back when (can a little more than a decade...
Click to Convert: All You Need to Know About Landing Pages
The only guide you need for consistently high converting landing pages. (more…)
