C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much like approaching any other audience—you have to know them, identify their pain, and find out where they are most likely to seek out answers to the challenges they face in running their business.
This group is known to be somewhat elusive in targeting for marketers, with a unique set of challenges, such as constraints, and other considerations you’re not likely to encounter in your more usual content marketing segments.
Surprising news, C-level folks DO read content online. The C-suite WANTS to hear what you can do for them. In fact, CEOs NEED you to solve their problems.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.