The marketing budget is often the first thing trimmed—if not cut completely—when the going gets tough. This article will help you market your budget needs this year.
What you measure ultimately dictates where investments should be made. It’s crucial to illustrate how well your current technology is tracking the entire life cycle of your buyers to ensure you deliver happiness. When you put the focus on marketing’s contribution to revenue, you can better make the case for adding more fuel to the fire.
You’ll want to have the numbers to back up your proposals—the more indicators you have that you’re cultivating lifetime customers, the greater chance you’ll score a budget bump. Make the jump to get an executive’s perspective on how to sell the marketing budget you deserve this year!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.