The marketing budget is often the first thing trimmed—if not cut completely—when the going gets tough. This article will help you market your budget needs this year.
What you measure ultimately dictates where investments should be made. It’s crucial to illustrate how well your current technology is tracking the entire life cycle of your buyers to ensure you deliver happiness. When you put the focus on marketing’s contribution to revenue, you can better make the case for adding more fuel to the fire.
You’ll want to have the numbers to back up your proposals—the more indicators you have that you’re cultivating lifetime customers, the greater chance you’ll score a budget bump. Make the jump to get an executive’s perspective on how to sell the marketing budget you deserve this year!
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