The marketing budget is often the first thing trimmed—if not cut completely—when the going gets tough. This article will help you market your budget needs this year.
What you measure ultimately dictates where investments should be made. It’s crucial to illustrate how well your current technology is tracking the entire life cycle of your buyers to ensure you deliver happiness. When you put the focus on marketing’s contribution to revenue, you can better make the case for adding more fuel to the fire.
You’ll want to have the numbers to back up your proposals—the more indicators you have that you’re cultivating lifetime customers, the greater chance you’ll score a budget bump. Make the jump to get an executive’s perspective on how to sell the marketing budget you deserve this year!
Want more? Here's some related content
Marketo Wait Steps: Beware of These Hidden Dangers!
[Insert final Jeopardy music here] How many times in a day do you look at...
#MAfails: New to Marketing Automation and Looking With Your Eyes Shut
My most memorable fail in the marketing automation world happened when I was still pretty...
Do You Have It? Thoughts on the "Optimism Effect"
I often wonder: is optimism an inherent, or learned skill? I hope it can be...
The Two Things Your Business Must Have to Grow
When I graduated from college way back when (can a little more than a decade...
GDPR is a Funny Four-Letter Word
A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Marketing’s Vital Role in GDPR Compliance
As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...
