Television, print and billboard ads were once the gold standard for marketing. Customers now want personalized, one-on-one interactions with brands, and marketers are beginning to see how a targeted approach can stretch their marketing dollars further and generate leads faster.
Companies looking to transition can start out by altering their content marketing strategies. It needs to be directed, however. Companies blindly produce content, and throw it out into the world, and hope for a response.
Marketing automation is the next step. It allows companies to organize and market across multiple platforms. Couple this with social media to sustain the processes.
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.