Consumers rarely first learn about your brand from your website. Instead they tend to hear about it from their friends, both offline and online, and the various reviews, comments, and articles they read online. And the first destination they visit is often your social accounts.
That’s where social selling comes in. Making a personalized experience for the customer is what makes an attractive first impression.
For that reason, you must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.