The B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under these circumstances, but thrive. So what separated those who sank or swam? In large part, it’s due to futureproofing practices established long before COVID-19 emerged.
In his latest article for ClickZ, “4 Valuable Lessons this Year has Taught us About ‘Futureproofing’” LeadMD CEO Justin Gray discusses important foundational lessons that ensure organizations can react, and thrive, during periods of uncertainty. He breaks down why alignment between departments is so critical to companies responding to change and scaling their efforts. He also shares why leaders need to broaden their views on ROI and prioritize clean data when making strategic decisions. He tackles the myth of specialists and why, during periods of sweeping change, individuals with interdisciplinary skills are the ones needed most. These lessons, once established, give organizations the ability to be agile and confident while their competitors flounder.
Read the entire article here.
Meet Andrea Lechner-Becker
Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork