Growing Your Customer Base Through Partnerships

April 7, 2015 | Justin Gray | No Comments |

A partnership, should it be done? Managed intelligently, a good partnership can open the door to a new set of customers or simply increase exposure to the right ones. But as many entrepreneurs learn from bitter experience, the wrong partnership can be time-consuming and detrimental.

This happens quite a bit, unfortunately. The partnership landscape for hypergrowth businesses has changed in fundamental ways in the last few years. It’s still possible to take partnerships to a profitable place, but as a business owner you must understand the new rules of the game.

Ignoring disagreements in methodology, work ethnic, and other factors contribute to resentment and ultimately failure. You’ll work together more than you think, and any personal dislikes or incompatibilities can quickly hinder the alliance.

Read more on this article and about partnerships at American Express.

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

By Kim Para Allen | September 19, 2016
[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

By Kim Para Allen | August 24, 2016
My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

By Josh Wagner | February 2, 2016
I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

By Josh Wagner | February 18, 2015
When I graduated from college way back when (can a little more than a decade...
email best practices ebook
Tactics

Walking the Talk: Email Best Practices

By Natasha Ness | April 19, 2017
 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices
Tactics

Click to Convert: All You Need to Know About Landing Pages

By Natasha Ness | February 16, 2017
The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2
Planning

Content Planning Checklist

By Natasha Ness | January 4, 2017
Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1
Planning

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

By Natasha Ness | September 22, 2016
Think about it: how often is only one person from the customer side involved in...