Growing Your Customer Base Through Partnerships

A partnership, should it be done? Managed intelligently, a good partnership can open the door to a new set of customers or simply increase exposure to the right ones. But as many entrepreneurs learn from bitter experience, the wrong partnership can be time-consuming and detrimental.

This happens quite a bit, unfortunately. The partnership landscape for hypergrowth businesses has changed in fundamental ways in the last few years. It’s still possible to take partnerships to a profitable place, but as a business owner you must understand the new rules of the game.

Ignoring disagreements in methodology, work ethnic, and other factors contribute to resentment and ultimately failure. You’ll work together more than you think, and any personal dislikes or incompatibilities can quickly hinder the alliance.

Read more on this article and about partnerships at American Express.

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