Growing Your Customer Base Through Partnerships

April 7, 2015 | Justin Gray | No Comments | Article

A partnership, should it be done? Managed intelligently, a good partnership can open the door to a new set of customers or simply increase exposure to the right ones. But as many entrepreneurs learn from bitter experience, the wrong partnership can be time-consuming and detrimental.

This happens quite a bit, unfortunately. The partnership landscape for hypergrowth businesses has changed in fundamental ways in the last few years. It’s still possible to take partnerships to a profitable place, but as a business owner you must understand the new rules of the game.

Ignoring disagreements in methodology, work ethnic, and other factors contribute to resentment and ultimately failure. You’ll work together more than you think, and any personal dislikes or incompatibilities can quickly hinder the alliance.

Read more on this article and about partnerships at American Express.

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

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