How Chasing Your Metrics Has You Chasing Your Tail

January 22, 2012 | Justin Gray | No Comments |

This article originally appeared on Destination CRM.

Metrics. It just rolls off the tongue, doesn’t it? Analytics. That sounds good too. At the end of the day, it really doesn’t matter what you call it. Marketers and sales professionals are facing a constant ROI battle, and this has trained us to rely on numbers as if we were junkies.

Justin Gray from LeadMD sits down with Destination CRM to discuss how not make these mistakes…

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