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How To Close The Marketing Automation Skills Gap

This article originally appeared on CMO.com.

Organizations today are finding a skills gap in technical marketing know-how they want from an employee. Few marketers have the time, or frankly motivation, to take on brand new skills like SEO, content marketing or even coding. To close the skills gap, companies fist need to recognize their part in that gap and how THEY can fix it.

In this article our CEO Justin discusses exactly how to bridge that gap.

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