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How To Close The Marketing Automation Skills Gap

This article originally appeared on CMO.com.

Marketing automation has been on the rise for a little more than a decade, but it’s only in recent years that the industry has really advanced and flourished. Skilled and versatile employees who can blend strategic, creative, and analytical thinking are a necessary by-product of this new form of marketing.

As a result of this new form of marketing, it has become apparent that the traditional way has splintered into a bunch of specialists. That’s not necessarily a bad thing, but it causes some problems when content marketing dips into multiple practices and not just one specified task. This has created a bit of a gap in what is desired and what’s on hand.

 

Why the gap? In general, we can blame the skills gap on three reasons…

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