This article originally appeared on CMO.com.
Marketing automation has been on the rise for a little more than a decade, but it’s only in recent years that the industry has really advanced and flourished. Skilled and versatile employees who can blend strategic, creative, and analytical thinking are a necessary by-product of this new form of marketing.
As a result of this new form of marketing, it has become apparent that the traditional way has splintered into a bunch of specialists. That’s not necessarily a bad thing, but it causes some problems when content marketing dips into multiple practices and not just one specified task. This has created a bit of a gap in what is desired and what’s on hand.
Why the gap? In general, we can blame the skills gap on three reasons…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.