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How to Create Engaging Content Your Readers Will Actually Share

This article originally was published at Open View Labs 

When developing content, you’re always attempting to produce something interesting. But in today’s world of content clutter, engagement is the name of the game. Before you start typing away, you have to decide who it’s intended for and what they want.

To produce content that is truly pertinent to current and prospective customers. Questions that will help ensure that the content you’re producing encourages people to click, read and share should be produced to accrue results.

Too often, content ideas and campaigns are created in a vacuum and end up flubbing when it comes to producing results. The marketing team throws a few ideas around and hopes one sticks. But, figuring out what your buyers want isn’t that difficult. Just pick up the phone and ask your customers a few simple questions. That’s it. No good business ever starts without someone first asking for that business and the same thing goes for content.

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