This article originally was published at Open View Labs
When developing content, you’re always attempting to produce something interesting. But in today’s world of content clutter, engagement is the name of the game. Before you start typing away, you have to decide who it’s intended for and what they want.
To produce content that is truly pertinent to current and prospective customers. Questions that will help ensure that the content you’re producing encourages people to click, read and share should be produced to accrue results.
Too often, content ideas and campaigns are created in a vacuum and end up flubbing when it comes to producing results. The marketing team throws a few ideas around and hopes one sticks. But, figuring out what your buyers want isn’t that difficult. Just pick up the phone and ask your customers a few simple questions. That’s it. No good business ever starts without someone first asking for that business and the same thing goes for content.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.