This article originally appeared at Open View Labs.
Everything old is new again. We’re used to getting hundreds of emails everyday. Marketers are focusing on getting as much people to see the message as possible, in the hope that the receptors will view it. Everyone had the same idea, and now inboxes are spammed with multiple messages that people briefly skim over, not read at all, or simply send to spam.
Why was email so popular with marketing before? Because it was something new. It interrupted the current methods. In this day and age, marketers need to personalize and target a few across multiple channels instead of thousands of randoms of who most won’t click on the link.
Trying to emulate an in-person interaction. Marketing automation is great, but getting to those few is the old and new trend.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.