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How to Get Heard in a Noisy World

This article originally appeared on Convince & Convert.

People do strange things when they’re desperate to be heard. They might say something outrageous, act inappropriately, or provoke someone into a reaction.

When it comes to marketers and their content, this dynamic can get even weirder.

Companies are all trying to be heard at the same time. It makes sense that everyone is getting excited and crazily rambunctious to gain the attention of the buyer. It’s important to market smart though. That way your voice doesn’t get blurred in with the rest of the crowd.

Here are my five guidelines on getting people to listen to you in a noisy world…

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