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How to Score Content That Converts Readers Into Customers

October 1, 2015 | Justin Gray | No Comments |

This article originally appeared on The Daily Egg.

How do you effectively get to the possible buyer? Is it by mass sending information to random parties? Of course not! Online content needs to be geared toward the individual. It doesn’t have to be spot on the first try. It can be readjusted until it is exactly what the potential buyer is looking for.

After you have an idea of the reader’s wants, you can use that to enhance the conversation and gather leads, thus having an objective gauge for success.


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