This article originally appeared on The Daily Egg.
How do you effectively get to the possible buyer? Is it by mass sending information to random parties? Of course not! Online content needs to be geared toward the individual. It doesn’t have to be spot on the first try. It can be readjusted until it is exactly what the potential buyer is looking for.
After you have an idea of the reader’s wants, you can use that to enhance the conversation and gather leads, thus having an objective gauge for success.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.