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How to Translate B2B Best Practices Into B2C Marketing Strategy

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so.

Take marketing technology, for example. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle.

Many B2C marketers assume their campaigns only need to be useful or entertaining, and they leave the long engagement efforts to their B2B cousins.

If this sounds familiar to you as a B2C marketer, consider stealing the tips below from the B2B playbook.

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