This article originally appeared on Killthestartups.
We have an overwhelming amount of options nowadays. Even routine pharmacy trips that used to involve split-second purchase decisions make you cringe when having to look through hundreds of products that you know little about.
Oftentimes, the brand that offers the most helpful content will win the sale. Even if your product involves much more planning, research, and cost. Providing customers with valuable content during the initial research and planning phase can make or break the important of your brand. It may take time, but the brand recognition is worth it.
Read more to find out how to get the most out of your content…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.