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How To Use Content To Drive Your Sales Funnel

July 29, 2014 | Justin Gray | No Comments |

This article originally appeared on Killthestartups.

We have an overwhelming amount of options nowadays. Even routine pharmacy trips that used to involve split-second purchase decisions make you cringe when having to look through hundreds of products that you know little about.

Oftentimes, the brand that offers the most helpful content will win the sale. Even if your product involves much more planning, research, and cost. Providing customers with valuable content during the initial research and planning phase can make or break the important of your brand. It may take time, but the brand recognition is worth it.

Read more to find out how to get the most out of your content…

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