Hyper-Personalization? Forget the 'Hyper' and Just Be Personal

Hyper-personalization is the latest buzzword in marketing. It’s no longer enough to be personal… you have to add some hyperbole to it.

When you really think about it though, content is either personal or not personal. There’s no in-between. Using a person’s name in an email is basic the minimum nowadays. Marketers need to go a few steps further and be authentically personal. How can a marketer be “authentically personal?” Find out here…

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