Hyper-Personalization? Forget the 'Hyper' and Just Be Personal

June 6, 2014 | Justin Gray | No Comments |

Hyper-personalization is the latest buzzword in marketing. It’s no longer enough to be personal… you have to add some hyperbole to it.

When you really think about it though, content is either personal or not personal. There’s no in-between. Using a person’s name in an email is basic the minimum nowadays. Marketers need to go a few steps further and be authentically personal. How can a marketer be “authentically personal?” Find out here…

Leave a Comment

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...