TV, print, and billboard ads were once the gold standard for marketing. Basically, companies pushed their name in front of the masses in an attempt to build brand awareness.
But now customers want personalized, one-on-one interactions with brands, and marketers are beginning to see how a targeted approach can stretch their marketing dollars further and generate leads faster. This changes everything.
Print, radio, and Super Bowl commercials — there’s only one reason companies spend money on these marketing methods: bragging rights. They have little to do with actual branding and lead generation.
But you probably knew that. What you may not realize is that many startups still use techniques that seem hyper-personal and new but actually don’t move the needle for their companies. Here are some conventional methods that are missing the mark:
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.