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In Case You Missed It: The Days of Traditional Marketing Are Over

October 13, 2014 | Justin Gray | No Comments |

TV, print, and billboard ads were once the gold standard for marketing. Basically, companies pushed their name in front of the masses in an attempt to build brand awareness.

But now customers want personalized, one-on-one interactions with brands, and marketers are beginning to see how a targeted approach can stretch their marketing dollars further and generate leads faster. This changes everything.

Print, radio, and Super Bowl commercials — there’s only one reason companies spend money on these marketing methods: bragging rights. They have little to do with actual branding and lead generation.

But you probably knew that. What you may not realize is that many startups still use techniques that seem hyper-personal and new but actually don’t move the needle for their companies. Here are some conventional methods that are missing the mark:

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