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INside the Boardroom: LeadMD exec talks marketing and tech crossover

This article originally appeared on performancein.com

Does this scenario sound familiar? Your team creates a short video to capitalize on a trend that could bring a lot of attention to your brand. Your social media person wants it live now — no, five minutes ago — but the IT guy is concerned that a crazy spike in traffic could crash the company website.

You think IT is just being difficult, but really, the IT people are trying to keep everything running smoothly behind the scenes.

Needless to say, there is no viral video in IT Land. Yet, despite their inherent differences, IT and marketing need each other. In the past 10 years, marketing and automation tools have helped marketing teams gather customer data they have never had before and communicate with customers on a global scale.

But with these new opportunities comes a new set of problems…

 

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