MENUMENU
|

INside the Boardroom: LeadMD exec talks marketing and tech crossover

This article originally appeared on performancein.com

Does this scenario sound familiar? Your team creates a short video to capitalize on a trend that could bring a lot of attention to your brand. Your social media person wants it live now — no, five minutes ago — but the IT guy is concerned that a crazy spike in traffic could crash the company website.

You think IT is just being difficult, but really, the IT people are trying to keep everything running smoothly behind the scenes.

Needless to say, there is no viral video in IT Land. Yet, despite their inherent differences, IT and marketing need each other. In the past 10 years, marketing and automation tools have helped marketing teams gather customer data they have never had before and communicate with customers on a global scale.

But with these new opportunities comes a new set of problems…

 

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...
FearlessModernMarketingCatMeme

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...
Adrath-3

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...