This article originally appeared on performancein.com
Does this scenario sound familiar? Your team creates a short video to capitalize on a trend that could bring a lot of attention to your brand. Your social media person wants it live now — no, five minutes ago — but the IT guy is concerned that a crazy spike in traffic could crash the company website.
You think IT is just being difficult, but really, the IT people are trying to keep everything running smoothly behind the scenes.
Needless to say, there is no viral video in IT Land. Yet, despite their inherent differences, IT and marketing need each other. In the past 10 years, marketing and automation tools have helped marketing teams gather customer data they have never had before and communicate with customers on a global scale.
But with these new opportunities comes a new set of problems…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.