As companies scale, they become further removed from the basics, so it’s no surprise that the “personalization” doesn’t follow through in being personable.
The thing is, companies want to engage the customer – but – they are missing the human touch they need. We are social creatures, and for the most part, can tell when someone is being genuine with their motives. Large-scale personalization is too generalized to give the feeling of sincerity and effectively becomes a “lie” in the process.
There are ways to stay personal, don’t fear! Read more here, to find out.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.