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Is Your Automated Personalization Really Personal?

As companies scale, they become further removed from the basics, so it’s no surprise that the “personalization” doesn’t follow through in being personable.

The thing is, companies want to engage the customer – but – they are missing the human touch they need. We are social creatures, and for the most part, can tell when someone is being genuine with their motives. Large-scale personalization is too generalized to give the feeling of sincerity and effectively becomes a “lie” in the process.

There are ways to stay personal, don’t fear! Read more here, to find out.

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