It Takes a Village: Why You Need a Marketing Automation Team (Not Just a Person)

September 19, 2014 | Justin Gray | No Comments | Article

This article originally appeared on leadmanagement.com.

Marketing automation as a concept and a model is starting to spread like wildfire, with organizations finally realizing the value and ROI potential. Now that they know they need marketing automation, organizations are also realizing they need someone to manage the system.

Unfortunately, they’re running into a few challenges. Chief among them: the relative newness of the model means there are few skilled persons to go around. And many of the people who’ve learned the nuts and bolts of marketing automation systems lack any real background in marketing strategy or content development.

This has created a destructive dynamic with serious ramifications: often marketing executives inexperienced in the technical side of things look for a “marketing automation expert” – and so they hire a single experienced administrator and build their entire marketing automation processes and model around that person’s habits and abilities. Click here to keep reading…

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

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