MENUMENU
| |

It Takes a Village: Why You Need a Marketing Automation Team (Not Just a Person)

This article originally appeared on leadmanagement.com.

Marketing automation as a concept and a model is starting to spread like wildfire, with organizations finally realizing the value and ROI potential. Now that they know they need marketing automation, organizations are also realizing they need someone to manage the system.

Unfortunately, they’re running into a few challenges. Chief among them: the relative newness of the model means there are few skilled persons to go around. And many of the people who’ve learned the nuts and bolts of marketing automation systems lack any real background in marketing strategy or content development.

This has created a destructive dynamic with serious ramifications: often marketing executives inexperienced in the technical side of things look for a “marketing automation expert” – and so they hire a single experienced administrator and build their entire marketing automation processes and model around that person’s habits and abilities. Click here to keep reading…

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...
FearlessModernMarketingCatMeme

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...
Adrath-3

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...