This article originally appeared on leadmanagement.com
Content offers so much value to both the sales and marketing processes. The Content Marketing Institute has certainly found that to be true, reporting that 91% of B2B marketers and 86% of B2C marketers use content marketing to achieve their marketing goals.
Companies are actively using content marketing to create leads and sales and are generating more of it than ever—70% of B2B companies say they are producing more content this year than last year (Content Marketing Institute, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends). This is where the old saying,”quality over quantity” comes into play. Keeping that in mind and taking a better look at those statistics, the big question becomes: Is all that content actually valuable? And if it isn’t, what is it truly costing us? Read the rest here…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.