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It's Only Good if It's Useful: Creating Content Your Sales Team Actually Needs

December 11, 2014 | Justin Gray | No Comments |

This article originally appeared on leadmanagement.com

Content offers so much value to both the sales and marketing processes. The Content Marketing Institute has certainly found that to be true, reporting that 91% of B2B marketers and 86% of B2C marketers use content marketing to achieve their marketing goals.

Companies are actively using content marketing to create leads and sales and are generating more of it than ever—70% of B2B companies say they are producing more content this year than last year (Content Marketing Institute, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends). This is where the old saying,”quality over quantity” comes into play. Keeping that in mind and taking a better look at those statistics, the big question becomes: Is all that content actually valuable?  And if it isn’t, what is it truly costing us? Read the rest here…


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