| |

It's Only Good if It's Useful: Creating Content Your Sales Team Actually Needs

This article originally appeared on leadmanagement.com

Content offers so much value to both the sales and marketing processes. The Content Marketing Institute has certainly found that to be true, reporting that 91% of B2B marketers and 86% of B2C marketers use content marketing to achieve their marketing goals.

Companies are actively using content marketing to create leads and sales and are generating more of it than ever—70% of B2B companies say they are producing more content this year than last year (Content Marketing Institute, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends). This is where the old saying,”quality over quantity” comes into play. Keeping that in mind and taking a better look at those statistics, the big question becomes: Is all that content actually valuable?  And if it isn’t, what is it truly costing us? Read the rest here…


Leave a Comment

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...