The job of a content marketer is not to create content.
Content creation is an important part of content marketing, but it’s the easiest part. Quite frankly, content marketers need to be just as focused on driving revenue as anyone in the organization. It’s just that they really enjoy cranking out content. So how do you empower content marketing to really move the needle?
Education. Process. Distribution. Measurement.
The thing you need to remember is, any content marketer worth a damn will sincerely appreciate opportunities to grow in these areas. They want to be subject matter experts. They want consistent workflows. They want to see their work winning hearts and minds the world over. And they want to prove their contribution makes a difference.
If you’re at all interested in up-leveling your content marketing game—and you should be—you’ll find this article well worth a couple minutes of your time today. Check it out and let me know what you think.
(PS: Our content marketing guy thought it kicked ass.)
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.