4 Keys to a Killer Content Marketing Playbook

The job of a content marketer is not to create content.

Content creation is an important part of content marketing, but it’s the easiest part. Quite frankly, content marketers need to be just as focused on driving revenue as anyone in the organization. It’s just that they really enjoy cranking out content. So how do you empower content marketing to really move the needle?

Education. Process. Distribution. Measurement.

The thing you need to remember is, any content marketer worth a damn will sincerely appreciate opportunities to grow in these areas. They want to be subject matter experts. They want consistent workflows. They want to see their work winning hearts and minds the world over. And they want to prove their contribution makes a difference. 

If you’re at all interested in up-leveling your content marketing gameand you should beyou’ll find this article well worth a couple minutes of your time today. Check it out and let me know what you think.

(PS: Our content marketing guy thought it kicked ass.)

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