In this day and age, marketers can find a significant amount of people’s data through social media and target them based on what they find. But is it the average person you’re looking for, or the executive decision-maker? These people may seem out of reach, but there are routes to reach them. The online persona in general, is crafted to be how someone desires to be seen, but that’s very different from who they really are.
It’s that projected self image that we want to see validated — and that is where social media marketing gifts you with an invaluable window.
Since this is how they want to be seen, including the executive types, it’s ripe to gear marketing toward these images.
Wanna know more? Read the rest of the story at marketingland.com
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.