Leveraging The Social Media Ego


In this day and age, marketers can find a significant amount of people’s data through social media and target them based on what they find. But is it the average person you’re looking for, or the executive decision-maker? These people may seem out of reach, but there are routes to reach them. The online persona in general, is crafted to be how someone desires to be seen, but that’s very different from who they really are.

It’s that projected self image that we want to see validated — and that is where social media marketing gifts you with an invaluable window.

Since this is how they want to be seen, including the executive types, it’s ripe to gear marketing toward these images.

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