|

Scottsdale Digital Marketing Firm Combats Talent Shortage with Hiring Accelerator

Excerpt of Original Publication by   – Reporter, Phoenix Business Journal on 


After earning her bachelor’s degree in design management from Arizona State University, Molly Moroney wasn’t sure what career path she wanted to pursue.

The 21-year-old had an interest in marketing, so she decided to apply for Marketemy, LeadMD’s inaugural immersive, 12-week paid accelerator for digital marketers that launched in June.

Moroney was one of three who graduated this week from the Marketemy program, and one of two hired by LeadMD to start their careers as marketing associates with the fast-growing Scottsdale-based marketing firm. The third graduate is still in school.

“I got to learn everything they don’t teach in school,” said Moroney, who was paid $15 an hour for the education and experience accelerator. “I didn’t expect to get a job. I mostly wanted hands-on experience. I’m excited to gain more experience here every day. I love the workplace and all the people I’ve met.”

Marketemy Team 2018

Two recent Marketemy graduates Molly Moroney (left), and Samantha Lamb (right), with program lead, Alice Walker (middle).

 

The Marketemy classes are taught at LeadMD’s office, which recently moved into a new, expanded office in Scottsdale as the company continues to hire new marketing consultants. LeadMD is planning to hire eight more consultants by year’s end.

LeadMD spent four months and six figures gutting and designing in-house the building that was formerly an auto garage and deli, Gray said.

The company moved from 6,000 square feet to 9,200 square feet because their lease expired and it wanted a more customized office and room to grow.

Finding good employees has always been a challenge for LeadMD, so instead of standard recruiting or a typical internship, the company decided to create Marketemy to help interested employees kickstart their digital marketing careers.

LeadMD is taking applications now until Sept. 1 for the next Marketemy course, planned to start in January. Local college/university seniors and new college graduates are invited to apply for the rigorous application process, said LeadMD CEO and founder Justin Gray.

“We’re aiming for a solid six students next year,” said Gray, who was recently named a Phoenix Business Journal 40 under 40 recipient. “Our goal is to hire them or get them jobs with other companies. We create a skill set that is highly in demand, and the starting salary is $85,000 and up.”

LeadMD Founder & CEO, Justin Gray shares more about Marketemy in the Phoenix Business Journal article, “Scottsdale Digital Marketing Firm Combats Talent Shortage with Hiring Accelerator.” Read the full article and see an office slideshow here.

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...