Marketing isn’t much without data and if you trace back anything essential to the practice of influencing buyers you’ll, at the core, unveil a fundamental reliance on data — accurate data.
Good luck segmenting a database, without data. Enjoy attempting to craft a message or design an ad, without data. Those converted ROI metrics and dreams of predictive campaign spend, you guessed it, they’re worthless, without data.
Without data marketing simply doesn’t make sense. And so, while sitting across from those marketers, professionals who are a part of one of the fastest growing professions in the modern business context, you may be surprised to learn that marketers uniformly agree on one thing.
Marketing has a serious data problem.
LeadMD Founder & CEO, Justin Gray goes deeper into the problems with marketing data in the MartechExec article, “Marketer-Turned-Magician: How Future Business Intelligence Tools Will Spin Guesswork into Gold.” Read the full article here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.