MENUMENU
|

Marketing Automation Can Help Startups Sell Like the Big Brands

A startup is arguably most vulnerable in its growth stage. Technology is the key to minimizing growing pains.

Traditionally, software solutions were tailored to different business segments to create those rapid economies of scale. Now, marketing automation has become the lynchpin for established businesses and startups alike. It works because it allows startups to operate like much larger entities by placing accurate messaging in front of prospects and clients with a minimal amount of work.

After all, the last things busy entrepreneurs want to worry about during the growth stage are manually segmenting, batching communications and managing responses. With marketing automation, you can immediately bring some consistency to your sales process.

Continued on Entrepreneur.com…

 

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...
FearlessModernMarketingCatMeme

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...
Adrath-3

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...