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Marketing Automation Can Help Startups Sell Like the Big Brands

August 29, 2014 | Justin Gray | No Comments |

A startup is arguably most vulnerable in its growth stage. Technology is the key to minimizing growing pains.

Traditionally, software solutions were tailored to different business segments to create those rapid economies of scale. Now, marketing automation has become the lynchpin for established businesses and startups alike. It works because it allows startups to operate like much larger entities by placing accurate messaging in front of prospects and clients with a minimal amount of work.

After all, the last things busy entrepreneurs want to worry about during the growth stage are manually segmenting, batching communications and managing responses. With marketing automation, you can immediately bring some consistency to your sales process.

Continued on Entrepreneur.com…

 

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