A startup is arguably most vulnerable in its growth stage. Technology is the key to minimizing growing pains.
Traditionally, software solutions were tailored to different business segments to create those rapid economies of scale. Now, marketing automation has become the lynchpin for established businesses and startups alike. It works because it allows startups to operate like much larger entities by placing accurate messaging in front of prospects and clients with a minimal amount of work.
After all, the last things busy entrepreneurs want to worry about during the growth stage are manually segmenting, batching communications and managing responses. With marketing automation, you can immediately bring some consistency to your sales process.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.