Marketing Automation Isn't Just About Software

March 24, 2017 | Justin Gray | No Comments |

It’s about saving you & your team time.

Everyone’s talking about marketing automation—especially when it comes to the problems it’s supposed to solve. But how many of those problems are due to shortcomings in our existing tech stack, versus due to staffing and skill gaps within the organization?

MA is supposed to deliver scale and increased profitability. And yet, for many marketers, it’s an impediment and source of frequent headaches. More often than not, it’s due to a lack of balance between investing in new technology and investing in the people who run it.

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