B2B marketing departments everywhere are turning to marketing automation in droves, but many are finding out the hard way that adoption alone isn’t a guarantee for success. If you’re currently struggling to implement a marketing automation platform, or are worried that you’re not maximizing your ROI, you’re not alone. The fact is while usage is soaring (Forrester predicted 19% of B2B organizations would be implementing marketing automation this year and another 17% would be expanding their usage), when it comes to initial execution many companies actually stumble.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.