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Keys to Avoiding a Marketing Automation Meltdown

November 14, 2012 | Justin Gray | No Comments |

B2B marketing departments everywhere are turning to marketing automation in droves, but many are finding out the hard way that adoption alone isn’t a guarantee for success. If you’re currently struggling to implement a marketing automation platform, or are worried that you’re not maximizing your ROI, you’re not alone. The fact is while usage is soaring (Forrester predicted 19% of B2B organizations would be implementing marketing automation this year and another 17% would be expanding their usage), when it comes to initial execution many companies actually stumble.

That’s where consultant companies like LeadMD come in. 

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