Marketing Metrics To Embrace and Ignore

January 13, 2014 | Justin Gray | No Comments |

The full article can be found at Marketingland.com

At this point in time, collecting and analyzing data can tell a lot about which marketing programs are cutting it and which ones aren’t. The contemporary marketer has access to tons of data, but what can be regarded as helpful and what’s just statistics? Revenue is the key word.

Marketers main goal is to drive profit. For some reason, marketers continue to use metrics that have little to no bearing on their company’s success. Quantity isn’t everything, and it seems to be a major factor in how marketers gauge their success. Want to know how to accurately measure success, read more here.


Leave a Comment

Want more? Here's some related content


#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...