The full article can be found at Marketingland.com
At this point in time, collecting and analyzing data can tell a lot about which marketing programs are cutting it and which ones aren’t. The contemporary marketer has access to tons of data, but what can be regarded as helpful and what’s just statistics? Revenue is the key word.
Marketers main goal is to drive profit. For some reason, marketers continue to use metrics that have little to no bearing on their company’s success. Quantity isn’t everything, and it seems to be a major factor in how marketers gauge their success. Want to know how to accurately measure success, read more here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.