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Marketing Metrics To Embrace and Ignore

January 13, 2014 | Justin Gray | No Comments |

The full article can be found at Marketingland.com

At this point in time, collecting and analyzing data can tell a lot about which marketing programs are cutting it and which ones aren’t. The contemporary marketer has access to tons of data, but what can be regarded as helpful and what’s just statistics? Revenue is the key word.

Marketers main goal is to drive profit. For some reason, marketers continue to use metrics that have little to no bearing on their company’s success. Quantity isn’t everything, and it seems to be a major factor in how marketers gauge their success. Want to know how to accurately measure success, read more here.

 

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