|

Marketing Metrics To Embrace and Ignore

The full article can be found at Marketingland.com

At this point in time, collecting and analyzing data can tell a lot about which marketing programs are cutting it and which ones aren’t. The contemporary marketer has access to tons of data, but what can be regarded as helpful and what’s just statistics? Revenue is the key word.

Marketers main goal is to drive profit. For some reason, marketers continue to use metrics that have little to no bearing on their company’s success. Quantity isn’t everything, and it seems to be a major factor in how marketers gauge their success. Want to know how to accurately measure success, read more here.

 

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...