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Why Your Marketing Team Is Still Missing The Mark On Sales Enablement

There’s a mystic force behind sales enablement; it’s called training.

Great tools enabled by poor process and skills actually have the propensity to create a negative impact. We all know the powerful impact of well-aligned messaging, but what we don’t talk about often is the dire consequences of misaligned — or worse, lazy — efforts.

The line between sales and marketing is blurring to the point where suddenly the most effective teams on either side have completely crossed over. And the push that propelled them there is always rooted in training and playbooks that force them out of their past comfort zones.

Click here to read the full article. 

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