The old adage about not being able to see the forest for the trees is more than just a harmless cliché. It’s life for many marketers operating in today’s tech-heavy environment.
Those who use Marketo know that it’s jam-packed with cutting-edge features and functionality. But there’s still a significant knowledge gap facing marketers, so it’s unlikely that the average user isn’t familiar with them all.
To help you bridge this gap and become a bit more familiar these advanced capabilities, CIO Magazine asked several digital marketing pros (including our own Justin Gray) to share their favorite Marketo features. Check it out and let us know what you think.
What killer Marketo features do you feel aren’t visible enough? What has changed your marketing game? Leave a comment, or hit us up on Twitter.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.