|

Marketo's 7 Best Marketing Automation Features

The old adage about not being able to see the forest for the trees is more than just a harmless cliché. It’s life for many marketers operating in today’s tech-heavy environment.

Those who use Marketo know that it’s jam-packed with cutting-edge features and functionality. But there’s still a significant knowledge gap facing marketers, so it’s unlikely that  the average user isn’t familiar with them all.

To help you bridge this gap and become a bit more familiar these advanced capabilities, CIO Magazine asked several digital marketing pros (including our own Justin Gray) to share their favorite Marketo features. Check it out and let us know what you think.

What killer Marketo features do you feel aren’t visible enough? What has changed your marketing game? Leave a comment, or hit us up on Twitter.

Leave a Comment





Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...