In the marketing world, the hustle is real. Indeed, the holidays are a mix of excitement, eggnog and in many cases, employee fatigue. Some leaders in the industry, angling to finish the year off strong, make unreasonable asks of their teams.
But let’s get real – who expects employees to work the day after Thanksgiving and be happy about it? And what do they actually think will be accomplished? Approaching productivity in such a rigid manner, especially during the holidays, can sow seeds of resentment every time leaders fail to consider what’s best for their people.
In his latest Inc. column, LeadMD CEO Justin Gray explores traps executives inadvertently fall into that actually hinder employee productivity. He points out that just because a CEO works well one way, doesn’t mean her staff does as well. By demanding employees mold to their personal preferences, execs risk impeding their team’s well-meaning efforts and efficiency. Justin also explains why it’s up to leadership to set clear expectations, define exactly what success looks like and find ways to engage employees. Read the complete article here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.