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Motivation for the Holidays: What Employees Want

In the marketing world, the hustle is real. Indeed, the holidays are a mix of excitement, eggnog and in many cases, employee fatigue. Some leaders in the industry, angling to finish the year off strong, make unreasonable asks of their teams.

But let’s get real – who expects employees to work the day after Thanksgiving and be happy about it? And what do they actually think will be accomplished? Approaching productivity in such a rigid manner, especially during the holidays, can sow seeds of resentment every time leaders fail to consider what’s best for their people.

In his latest Inc. column, LeadMD CEO Justin Gray explores traps executives inadvertently fall into that actually hinder employee productivity. He points out that just because a CEO works well one way, doesn’t mean her staff does as well. By demanding employees mold to their personal preferences, execs risk impeding their team’s well-meaning efforts and efficiency. Justin also explains why it’s up to leadership to set clear expectations, define exactly what success looks like and find ways to engage employees. Read the complete article here.

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