While marketing automation is still a relatively new concept, it’s been around long enough for savvy marketers to start looking ahead to the next innovation. What is this? The answer: more of the same, but with some tweaks here and there.
That’s probably not the answer you were expecting. It’s because few businesses really do automated marketing well. They’re impatient to see ROI and hesitant to sink time and effort into a strategy that’s much more of a long-term plan that doesn’t provide the immediate gratification they desire. Big mistake on their parts. Marketing automation needs to be scrutinized more in order to find new opportunities for MA integration and data analysis.
More can be found here…
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.