Next Gen Lead Gen: What’s Next For Marketing Automation?

February 20, 2014 | Justin Gray | No Comments |

While marketing automation is still a relatively new concept, it’s been around long enough for savvy marketers to start looking ahead to the next innovation. What is this? The answer: more of the same, but with some tweaks here and there.

That’s probably not the answer you were expecting. It’s because few businesses really do automated marketing well. They’re impatient to see ROI and hesitant to sink time and effort into a strategy that’s much more of a long-term plan that doesn’t provide the immediate gratification they desire. Big mistake on their parts. Marketing automation needs to be scrutinized more in order to find new opportunities for MA integration and data analysis.

More can be found here…

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