Account Based Marketing has seen a resurgence in the last few years and has a clarity that is uncharacteristic for most sales/marketing buzzwords.
This clarity can only be the result of the fact that ABM simply works. It combines activities that are both tried and true with those that have been retooled for the modern sales era. The critical last ingredient causing its new found fame is the layering in of technology to accomplish scale wherever possible.
The best thing about ABM is that it’s a proven process — no fluff, no filler. LeadMD takes some steps to assure the effectiveness of the practice. Those are:
- Establishing Account Teams
- Establishing quarterly account reviews
- Establishing a bi-weekly scrum session
My strategy is Account Based Marketing – because it works.
Read about why it works in the full article on LinkedIn to step in the right direction when planning for success in the sales & marketing world.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.