Planning for Success, the Cornerstone of ABM

Account Based Marketing has seen a resurgence in the last few years and has a clarity that is uncharacteristic for most sales/marketing buzzwords.

This clarity can only be the result of the fact that ABM simply works. It combines activities that are both tried and true with those that have been retooled for the modern sales era. The critical last ingredient causing its new found fame is the layering in of technology to accomplish scale wherever possible.

The best thing about ABM is that it’s a proven process — no fluff, no filler. LeadMD takes some steps to assure the effectiveness of the practice. Those are:

  • Establishing Account Teams
  • Establishing quarterly account reviews
  • Establishing a bi-weekly scrum session

My strategy is Account Based Marketing – because it works.

Read about why it works in the full article on LinkedIn to step in the right direction when planning for success in the sales & marketing world.

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